24K™: A Healthy Energy Shot


Our daily activities can leave us feeling worn out, unfocused and stressed. Turning to high-sugar caffeine drinks only brings an artificial lift — and a hard crash. But now there’s a better way to keep your edge: 24K, a healthy energy shot. Formulated with a synergistic blend of 24 active ingredients, 24K taps into your body’s natural vitality to provide energy, focus and stress relief. And with no caffeine, no sugar and only 5 calories per serving, it’s healthy energy for body, mind and spirit. Available in a multi-serving 28-ounce bottle and in two-ounce “double-shots” for when you’re on the go.


Reliv’s healthy energy shot, 24K was named the People’s Choice for Favorite New Consumer Product at the 2011 American Business Awards. Learn more under “media” below.


24K Works


"I had tried energy drinks before, but I didn’t like all the caffeine and sugar. 24K is totally different; it's a healthy energy shot. I get the energy and mental focus I need without any crash. With 24K, it feels like I’m unstoppable!" ~ Jason Fleagle, St. Marys, OH








24K™ - Product Reviews


"I had tried energy drinks before, but I didn’t like all the caffeine and sugar. 24K is totally different; it's a healthy energy shot. I get the energy and mental focus I need without any crash. With 24K, it feels like I’m unstoppable!" ~Jason Fleagle, St. Marys, OH



"24K is essential. It’s amazing what your body can do with the proper energy." ~Delia Chamberlain, Diamond Bar, CA

"Reliv helps me stay on my toes and maintain my high energy as a chef at Disney World. Healthy energy shot 24K™ has kept me focused and healthy. My employees have even commented that I seem more relaxed and yell less in the kitchen — something I didn’t think was possible!" ~Katrina van Oudheusden, Clermont,FL

“Sometimes when I don’t get a good night’s rest, I take a 24K shot to stay alert in my favorite class, English.”~Tyler Poser, Denton, MT

“Between the hours of lectures and meetings with dignitaries, I had little time for sleep. 24K gave me the energy to stay alert and enjoy every minute.”~Zanetta Roam, Paris,TX


"24K clears my mind, gives me a lot of energy and makes me feel great all day long. I talk to everyone I meet about 24K every chance I get. If you want more energy, more clarity and more focus, take 24K." ~Marilu Puebla, Round Lake, IL

"24K is the only thing that helps me power through my fatigue. I will never be without my Reliv products!” ~Jasun Thompson, El Paso, TX


“As a competitive swimmer, I’m always looking for an edge to improve my times. 24K gives me endurance and focus at swim meets. With my healthy energy shot, my times in the most critical events have improved by four to five seconds over my fastest times in the last 10 years — this is huge! Even my coach did a double take!” ~Anne Lafayette, Bartlett,IL



“My mom sent me some 24K. I drank a shot before doing my business law homework and felt more focused and clear-headed.” ~ Chris Bernard, Minneaplis, MN



“I have discovered the creativity inside of me. Before Reliv I spent most of my time battling headaches and other physical challenges. Reliv got me back on my feet and I started sculpting! Then when 24K™ came out in February this year, I started painting! You might say Reliv is my nutritional muse." ~Becca Kelly, Evansville,IN


"Carlos and I enjoy shots of 24K to keep up with our five year old."~Corinne and Carlos Bustillos, Peoria,AZ




"Wahoo! I took my 24K healthy energy shot today before I went swimming and added an extra 50 yards to my swim workout! It truly helps with mental clarity, energy and focus. I love it — no caffeine and no crash!" ~ Gaylynn Mauss, W. Valley City, UT



“I always bring extra double-shots of 24K to the locker room before a football game. Several of my teammates want that extra edge without the dangerous sugar and caffeine of other energy drinks.” ~ Aaron Amato, Wyoming, MI



I have an erratic work schedule. Sometimes I only get four hours of sleep in two days. I love my Reliv basic nutrition shakes, and they have helped me maintain my energy for about eight years now. But the addition of 24K to my routine has taken my energy and stamina to a whole new level! And the taste — I love the taste so much. I can’t decide whether to add it to my basic nutrition shake or drink it straight! I love, love, love 24K! ~ Rebecca Humes, University City, MO



I’m a new stay-at-home mom and 24K has been my lifesaver! 24K has allowed me to manage all the normal challenges that come with a newborn baby. Plus, I have enough energy to get the housework done too! Energy + Focus! I love 24K! ~ Tamicka Quandt-Mahoney Sarasota, FL



We’ve been exercising with high intensity interval training. These are one minute drills of aerobics, jumping and running at 110% followed by a one-minute recovery time. We take our 24K about 10 minutes before a workout and we just don’t get tired! The muscle recovery is fantastic when we complement it with ProVantage® and Innergize!® ~ Marty and Jacqueline Young, Peshastin, WA



When my daughter had complications from a tonsillectomy, we didn’t get a good night’s sleep for 14 days. My husband and I took many doubleshots of 24K during that time. It’s the only way we were able to care for our daughter the way she needed, not to mention going to work without feeling like zombies. Our house will never be without a bottle of 24K in the fridge. ~ Jo Zurwell, Manchester, NH



I feel SO good. In the past, I would work out every other day or three times a week. With 24K, I have worked out every day now for two entire months! I believe it is the 24K that has been my new edge! Thank you, 24K! ~ Diane Helmold, Chicago, IL



As a runner, I love the feeling I get from 24K! It reminds me of the feeling you get on a run when the endorphins kick in and you just feel good. I get a really steady, sustained energy — not a caffeine kick. I also feel very clear-headed throughout the run. Right now, I’m training for the Pittsburgh Half Marathon, so I drink one or two shots of 24K before each run. I’m going to get a 24K shirt from the Company Store to wear during the race! ~Amy Thomas, Pennsylvania



Since getting our order of 24K last week, I have been taking it twice a day and have seen dramatic improvement in my racquetball game! Racquetball is a fast sport and the biggest difference I have seen is improved focus and mental clarity. I have to decide quickly what shots I am going to make. My opponent even said today afterward that he had seen my game improve over the last two weeks. I don't feel too guilty about having an edge because I have already told him about 24K! ~Dan Miller, Texas



Studying for exams can mean a lot of late nights and early mornings. I usually end up feeling pretty crummy from the lack of sleep. I had tried other energy drinks before, and they always gave me a jolt of energy, but left me feeling drained after 30 minutes or so. 24K was different because I felt really good and didn't feel shaky or get a crash afterward. I earned all As and Bs on my exams this year! Now I take a shot of 24K whenever I work a late shift at the dorms. It keeps me awake and alert so I can do my job. I love it! ~ Lauren Vance, College Student, California



I love 24K because it gives me sustained energy! There are times during the middle of the day when I just need a boost. I take a quick shot of 24K and then I have energy to run errands! But what I really love about this drink is that it does not have caffeine in it. I am very sensitive to stimulants, and even coffee can often cause me to stay awake at night or get shaky. Even though I feel mentally more alert and energized, I am still able to sleep restfully at night. Once you start taking 24K, you forget that you were ever tired! ~ Aurora Paredes, Texas



Energy, energy and more energy! 24K has taken my results with Reliv products over the last 19 years to an entirely new level. They went from great to super great! 24K takes me to the next level of productivity. I take it along with my regular Reliv products. I have no lagging feeling anymore. My workouts are better because I can run longer without fatigue and I feel great. I also drank 24K during a 6-hour drive through a snowstorm and stayed alert the whole time. The feeling you get from 24K is very immediate, but without the jitters. I love 24K! ~ Quila Buhler, Oregon



The statements contained in this material have not been evaluated by the Food and Drug Administration. The personal testimonials shared reflect individual experiences of Independent Reliv Distributors and are not necessarily typical of the results you may obtain. Reliv products are not intended to diagnose, treat, cure or prevent any disease.


Product Info


Reliv 24K™ Healthy Energy Shot

Download product info flyer (pdf)
Download printable benefits sheet (pdf)

St. Louis Post-Dispatch article: Five Questions with Carl Hastings, Reliv's Energy Drink Guru

Read related posts on the Reliv Blog



It has.... (Features)

Which means... (Benefits)

No caffeine and only 5 calories… …you’ll avoid an unhealthy artificial lift — and inevitable crash.
Omega-3 fatty acids, proven to provide multiple cognitive benefits… …better focus right now and better memory later.
Resveratrol, shown to improve blood flow to the brain… you will combat “brain fog” with improved performance and focus.
B vitamins, essential to cellular metabolism and energy production… it provides healthy, stimulant-free energy.
Beta Alanine, an amino acid that boosts the synthesis of carnosine in muscle fibers… …it reduces fatigue and improves strength and endurance…
Coenzyme Q10, a brain-enhancing nutrient vital to energy production… your body will more readily convert carbohydrates and fats into energy.
Valerian root, a botanical shown to produce energy without jitters... ...you’ll experience “alert relaxation” as your body is relieved of stress.
Gamma Aminobutyric Acid (GABA), a neurotransmitter that controls the brain’s theta waves... … it increases endorphins and reduces anxiety.
24 active ingredients... ...you get a synergistic formula that supports healthy energy for body, mind and spirit.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.




Reliv 24K™ Frequently Asked Questions


1. What is 24K?
24K is a nutritional supplement formulated to provide you with energy, focus and stress relief. An array of 24 healthy ingredients work synergistically to address the cycle of fatigue, brain fog and accompanying stress. Rather than masking symptoms with stimulants such as caffeine, 24K nourishes your body, providing the fuel for healthy, real energy.


2. What is a serving size of 24K?

One serving of 24K is one ounce and contains 5 calories.


3. What are the best times to take 24K?
Take 24K anytime you need added energy or focus:


Morning. Kick start your day with a shot of 24K.

Afternoon. Avoid that mid-day slump after lunch.

Exercise. Boost athletic performance and energy levels during workouts.

Study. Improve concentration with the ideal “study buddy.”

Travel. Keep focused and alert on the road.

Weekends. Tackle that to-do list with energy to spare.


4. What is in 24K?
Most popular energy products rely on caffeine to provide a quick jolt. This can cause an unhealthy spike in heart rate, leading to an inevitable crash. 24K contains 24 powerful ingredients backed by clinical research and formulated synergistically to tap into your body’s natural vitality and promote peak performance. These include:


Omega-3 Fatty Acids - instrumental in the function of brain cell membranes
and proven to help improve learning and memory
Resveratrol - improves blood flow to the brain, enhancing brain
performance and focus
B Vitamins - essential for the body’s energy production and optimal brain
Beta Alanine - reduces fatigue, improves strength and endurance
Coenzyme Q10 - brain-enhancing nutrient and central to cellular energy
Valerian Root - provides “alert relaxation,” or energy without the jitters;
shown to reduce stress in those experiencing anxiety
Gama Aminobutyric Acid (GABA) – serves as a neurotransmitter that reduces
anxiety; controls the brain’s theta waves and increases endorphins

All 24 Ingredients work together to address all factors of the fatigue cycle:





Stress Relief

Omega-3 fatty acids Omega-3 fatty acids Gama Amniobutyric Acid
Resveratrol Resveratrol L- Theanine
Taurine Taurine Wild Green Oat
Vitamin B12 Vitamin B12 Serenzo
Vitamin B6 Vitamin B6 Valerian Root
Inositol Inositol  
Carnosyn/Beta Alanine Acetyl L-Carnitine  
L-Carnitine Alpha GPC  
  Blueberry Extract  
  Huperzine A  
  Tumeric Root  
  Ginko Biloba Extract  
  Grape Seed Extract  
  Periwinkle Extract  
  Coenzyme Q10  



5. I noticed 24K contains levels of B6 and B12 much higher than the RDA (Recommended Daily Allowance). Is that safe?
Absolutely. The levels of B12 and B6 in 24K are well within safe limits. The RDA (Recommended Daily Allowance) reflects minimum daily amounts set by the Food and Nutrition Board of the Institute of Medicine to avoid deficiencies.


6. How much 24K should I drink daily?
We recommend one to three servings of 24K per day. You may prefer to take more than one serving (one ounce) at a time.


7. How does 24K work with my daily Reliv shakes?
24K is not designed to replace the optimal nutrition provided by your daily Reliv shakes. It is rather meant to give you added energy, focus and stress relief when you need it. It is a ready-to-drink beverage that does not need to be mixed with anything else. However, some people enjoy mixing a 24K shot in with their daily shake for an added boost. The choice is yours.


8. Is 24K recommended for everyone?
24K is not recommended for children under the age of 12 or women who are pregnant or nursing.


9. How can I purchase 24K?
Current Reliv customers can contact their Reliv Distributor to order 24K. If you do not already have a Reliv Distributor, visit reliv.com to be connected with one today.




24K™ Ingredient Facts

Download printable pdf


Break the Fatigue Cycle


Most popular energy products rely on caffeine and sugar to provide a quick jolt. This can cause an unhealthy spike in heart rate and blood sugar, leading to an inevitable crash. 24K™ offers a healthy new solution by addressing the underlying problem — the Fatigue Cycle.


Physical fatigue and mental fog go hand-in-hand, and stress is a leading contributor to both. 24K’s comprehensive formula addresses all three factors. Rather than masking symptoms with stimulants, 24K nourishes your body, providing the fuel for healthy, real energy.


24K contains 24 powerful ingredients backed by clinical research and formulated synergistically to tap into your body’s natural vitality and promote peak performance. All 24 ingredients work together and strengthen one another for results that are immediate, lasting and beneficial to overall health.


Us vs. Them


Download printable PDF



24K™ Nutritional Panel

Discover the unique blend of ingredients that makes 24K unlike any other energy shot available today.


Download nutritional panel (pdf)





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